About us
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Make Healthy Eating Easier

We started by helping families eat better. Today, we support the professionals making that possible.

Since 2012

Built for Busy Families. Rebuilt for Practitioners.

In 2012, Meal Garden began with a clear goal: help busy families eat better through flexible, realistic meal planning.

The first version brought together home cooking, takeout, leftovers, and nutrition data—into one flexible system built for real life.

Over time, we realized the best way to achieve our mission was by empowering the professionals already doing the work.

Today, Meal Garden is built for nutrition practitioners—helping them create, share, and grow with personalized plans that actually fit their clients’ lives.

How We Got Here

Built from First Principles

2012-2014

Where It All Began

Meal Garden started with a bold idea: make healthy eating easier for busy families. The goal wasn’t just meal planning—it was creating a real-life system that blended home cooking, leftovers, nutrition analysis, and even restaurant takeout into one flexible, balanced plan.It was practical.

It was innovative. And it was ahead of its time.We had the vision—but onboarding restaurants and managing pre-orders introduced complexity the tech couldn’t fully support.

Still, that early ambition shaped everything that followed: a platform designed to meet people where they are, and evolve with how they actually eat.

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2014–2016

Adapting to the Market

Meal Garden’s health-first vision was clear—but the timing wasn’t on our side. As delivery platforms like JustEat exploded, backed by serious funding, most consumers chose speed over balance.

We had a better idea, but not the budget to compete on convenience alone. So we adapted. We shifted focus to the people who needed us most: busy moms trying to plan healthy meals at home.

That meant rebuilding the product around weekly planning, home cooking, and mobile-first access—practical tools for real-life nutrition, not just idealized diets.

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2016–2018

Introducing the Platform

As Meal Garden evolved, we expanded our focus beyond individual households. We saw an opportunity to support health-minded creators—people with influence, energy, and trusted communities.

That’s when we introduced Channels. Channels allowed influencers to share curated meal plans, recipes, and wellness content with their audiences.

From Movies4Mommies to Restaurant Confidential, early partners helped spark a new kind of engagement—one of the first moves toward membership-based nutrition content.And then something unexpected happened: practitioners took notice.

They saw what we’d built—and began asking if they could use it, too.

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2019 - Now

The Practitioner Breakthrough

When practitioners began reaching out, asking to use Meal Garden with their clients, we realized something big: we’d been building the right product—for the wrong audience.The shift from creators to professionals happened organically.

Practitioners saw the potential in what we’d built and wanted to bring it into their own workflows.We leaned in.New leadership joined Kiki to lead a full go-to-market rethink. Through deep interviews, competitive analysis, and first-principles strategy, we uncovered what practitioners actually needed—and what Meal Garden needed to become to support them.

That work surfaced three core jobs and a long list of product gaps to close.It didn’t just change the platform.It changed the trajectory.

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Tagline

Make Personalized Nutrition Easier

More time to spend with clients

Save 5–10 hours weekly with templates, reviewed recipes, and smart workflows

See the Value of Your Work

Programs and payments help practitioners earn $300–$2K/month online.

Easier for You and Clients

Personalized nutrition, delivered simply—for you and your clients.

Leading Through Listening

Built With Feedback. Shaped By Vision.

Reviewed Recipes

We had something special—a public, practitioner-led recipe base that clients actually loved.


So we built a system to surface the most-used content and reviewed it for clarity and nutrition, making it faster, and easier to share.

Simple, easy mobile access

You don't need to download Meal Garden to run it on your phone - it's built to use the browser, so it's easier and faster for your clients.

It integrates smoothly with EHR tools and client workflows—easy to embed, share, and deliver value, without the platform fees.

Membership & Payments

Most subscription tools—Thinkific, Patreon, Kajabi—were built for creators, not nutrition professionals.


So we built one that is. Practitioners can deliver personalized plans, adapt them as needed, and get paid—all in one place.

AI & Auto-Generate

We didn’t just use AI to speed up planning—we used it to give clients more autonomy.


Practitioners set the goals. Clients get structured, flexible, personalized plans they can actually follow.

Diaries and Onboarding

Onboarding makes it easy for practitioners to collect the data they need.

Diaries give practitioners a window into progress—and help clients build real, lasting habits.

The People Behind Meal Garden

Vlad Cherneko
Founder, Head Engineer

Leads with vision and curiosity, always exploring better ways to serve users.

Lesley Seto
Creative Services

Guides our food and nutrition strategy with empathy and insight. A true partner to our members.

Boris Linetskyi
Developer

A passionate learner and Python developer, contributing to the platform with care and curiosity.

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